Video Introducing Ramble On, Starr HIll’s New Juicy IPA


  • Art Direction

  • Video Production

Starr Hill Brewery has been a part of the Charlottesville community since 1999. As the second oldest brewery in the area, Starr Hill has continued to amaze by all of its craft creations.

The Project

Starr Hill needed a way to announce their new, year-round beer “Ramble On”. They needed this to live on multiple social media platforms, as well as their website – video, therefore, was the chosen method of communication.

The Process

Mountain High Media began by collecting information from the folks at Starr Hill to get an idea of what they wanted to see in this 1-minute and 30-second video. After the brainstorming period, a script was created, followed up by storyboards based around the script and inspiration references provided by Starr Hill. Once the storyboards were approved we moved to an on-site location to scout for our final shot list. Lights, camera, action.

The Style

The video style had to match the bold and vibrant new packaging of the Ramble On IPA. The new brew’s labels break away from the usual Starr Hill look, but with a modern twist. The colors stand out, and so does the beer – so the video had to bring it all back together.

We used dim lighting with bright accent lights as the setting for our interview with brewmaster Robbie O’Cain. This combination created an intimate setting, with a vibrant tonal quality. The accent lighting brought out the warm hues and tones of the packaging.

Ramble On is about making changes and moving forward. At Starr Hill, we use this motto in our brewing practices, while still delivering the high-quality you would expect.