Project Description

CATEGORIES

  • Advertising & Media Buying

Bold Rock Hard Seltzer Print Advertising Campaign

Mountain High was approached by Bold Rock Hard Seltzer to create their new print advertising campaign creative. This campaign focused around the idea of treating yourself. The hard seltzer brand is a low-calorie, refreshing seltzer that the customer can “treat themselves” to without feeling guilty. We utilized the facts – 82 calories, 1 gram of sugar, and gluten free – to emphasize its virtues. Mountain High art directed the lifestyle photoshoot before creating the campaign to have imagery to pull from for print, along with digital platforms. The creative came to life with the use of fun imagery and a bright color palette – giving off a youthful vibe.