Jaunt is a regional public transportation system based in Central Virginia. Organized in 1975, and having only gone through two logo redesigns since then, it was time for an overall brand refresh. Mountain High Media began with the logo redesign. We came up with a customized text logo with soft curves in the typography, making for a friendly mark. From there, Mountain High created the identity package for the refreshed Jaunt brand, which included business cards, letterhead, envelopes, and printed transit materials.